A different approach to restaurant franchising.
The Pearl Restaurant Group currently owns and operates seven restaurants in the Westchester and Fairfield area: The Rye Grill & Bar, Ruby's Oyster Bar & Bistro and Morgans Fish House, all in Rye, NY; Lexington Square Café, in Mt. Kisco, NY; The Tap House in Tuckahoe, NY; and the Elm Street Oyster House and Ten Twenty Post located in Greenwich, CT and Darien, CT, respectively.
Seven restaurants - like pearls - all different, yet very much the same.
The restaurants do not share an identical menu, layout or décor as is the case with most restaurant franchises. Some, like the Rye Grill are spacious and can hold hundreds of people. Others, like the Elm Street Oyster House, are small and intimate. However, they do share many similar attributes. The restaurants all have a comfortable, casual neighborhood feel with interiors that incorporate wood paneling, wall paper and molded ceilings. The restaurants have moderately priced menus and lack pretentiousness in terms of food, service or attitude. And, as you may notice, many specialize in oysters; hence, Pearl Restaurant Group became an obvious choice for the company name.